Hope Nardini

Hazel Vintage Co

I did an experiment and launched an online boutique. In three weeks, I designed the site, took photos of my friends using a Canon Rebel EOS I bought on Craigslist, and sourced inventory from my favorite showrooms in LA. 

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With zero paid media, I had orders from all over the US and Canada. Two years later, I moved to Manhattan and waved closet space goodbye. But it was fun while it lasted!