This was my dream project. When the campaign launched, Martin Luther King Jr.’s daughter told us in a meeting, "Daddy would be proud."
Change starts with a dream.
But it's not enough just to dream.
You can't start a movement standing still.
Change requires action.
That's why they call it a movement.
We chose words from Dr. King's speech transcripts and created magnetic poetry, so others could take his words and make them their own. (My favorite DM piece!)
The landing page featured a launch video, a live Twitter stream, and a chance to win a custom poster silkscreened by Hatch Show Print.