The estate of Dr. Martin Luther King, Jr. asked Greenlight to manage his photographs, speeches, and film. At launch, Martin Luther King Jr.’s daughter told us, "Daddy would be proud." That was pretty awesome.

Change starts with a dream.
But it's not enough just to dream.
You can't start a movement standing still.
Change requires action.
That's why they call it a movement.

We chose words from Dr. King's speech transcripts and created magnetic poetry, so others could take his words and make them their own.

The landing page featured a launch video with historical film, a live Twitter stream, and a chance to win a custom poster silkscreened by
Hatch Show Print.