OFF! didn't really have a voice. So we gave them one. It's slightly snarky, refreshingly aspirational, and laser-focused on one mission: to help people enjoy the outdoors again.
To launch the brand's Facebook page, we sent one lucky fan on the outdoor getaway of their dreams with the Out is the New In sweepstakes.
We went full speed ahead during the peak summer season. It was time to take our backyards back, and we invited OFF! fans to join us. The page now has over 270k fans.
Check out the official page here: Facebook.com/OFF. Here are some of my favorite posts: