Something as tiny as a mosquito shouldn't keep you from going outside. But mosquitoes suck (literally). So we launched Out is the New In to help people take their own backyards back.
OFF! didn't really have a brand voice. So we gave them one. It's slightly snarky, refreshingly aspirational, and laser-focused on one mission: to help people enjoy the outdoors again.
You're either with mosquitoes. Or you're against them. So we asked people to take sides in banner ads:
And since we launched during the summer, it was the perfect time to create OFF!'s first ever Facebook page. Here are some of my favorite posts: