Bad breath lingers like a creepy ex boyfriend. And coffee is the worst offender. So we enlisted Sarah Silverman to use Orbit Gum to break up with lingering food.
Our print featured offensive coffee in true, Say Anything fashion.
Coffee just wasn't ready to move on, and he even showed up lamenting his lost love in banners. These were a ton of fun to write.
A partnership with Buzzfeed helped establish Orbit as the ultimate homewrecker: http://www.buzzfeed.com/orbit
And last but not least, I had the once-in-a-lifetime job of writing a tweet for Sarah Silverman. She had a few words to say about the breakup too: