Bad breath lingers like a creepy ex boyfriend. And coffee is the worst offender. So we enlisted Sarah Silverman to use Orbit Gum to break up with lingering food.
So we ran a few print ads, in true Say Anything fashion.
Coffee just wasn't ready to move on, and he even showed up lamenting his lost love in web banners.
I had the once-in-a-lifetime job of writing Sarah Silverman's tweets! She had a few words to say about the breakup too:
A partnership with Buzzfeed helped establish Orbit as the ultimate homewrecker: http://www.buzzfeed.com/orbit
ACD: John Shkiele
AD: Katie Sheridan, Kathleen Lorden