Over 60% of parents with kids under the age of 6 don't believe their child needs to see an optometrist. However, many eye diseases could be prevented if they're found in the early stages of development. How could we make Pearle Vision more kid-friendly? 

Iris would first be tested in a pilot program among offices across the United States. Long term, it could also be a tool for community outreach programs in unserviced areas on a global scale. As of today, the client loved the idea, but Iris was put on hold due to a pre-purchased media buy. 

In summary: