Over 60% of parents with kids under the age of 6 don't believe their child needs to see an optometrist. However, many eye diseases could be prevented if they're found in the early stages of development. How could we make Pearle Vision more kid-friendly? 

The client loved the idea and it's still in development. However, due to legal timelines, it may be a very long time before it launches. The plan is to test Iris in offices across the United States and use it as a tool for community outreach programs in unserviced areas on a global scale.

In summary: