One in four kids have a vision-related condition, yet most parents don't realize that kids need an annual eye exam. How could we encourage parents to bring their kids to Pearle Vision and make it more kid-friendly? 

Iris is designed as a pilot program for offices across the United States. Long term, because the device is easily mobile, the program can also be a tool for community outreach programs in unserviced areas on a global scale. 

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