Car accidents are the leading cause of death among American teens. Tragically, over 50% of those deaths could have been prevented if the victims were wearing a seat belt.
What if we could remind teens to buckle up through their sound system? If a belt is unfastened, SeatbeltFM by Allstate blasts the world's worst station—their own parents singing. And the only way to turn it off is (you guessed it) to buckle up.
On the front end, the device is designed to be included in kits that Allstate sends to parents of new drivers.
Parents can then record themselves singing at the top of their lungs on any phone, tablet, or laptop on the device (The more tone deaf, the better).
And on the back end, the Arduino kit includes bluetooth to connect to the sound system and a pressure/touch sensor. Because it's the size of a quarter, the sensor can easily be installed inside the seatbelt buckle.
Teens love music, but they don't love listening to their parents. SeatbeltFM is a simple way to help new teen drivers—and their passengers—buckle up in a way they'll actually listen.