Each woman from the campaign posted a photo of themselves when they were a kid—and asked their friends to do the same with the Then and Now challenge. As more women started tagging each other on Twitter and Instagram, girls all over the Internet could see what they could be.
She Can STEM launched just in time for back to school season. We got the biggest competitors in tech to come together for a common cause: cheering on girls all over the country. Google, IBM, GE, Microsoft, and Verizon introduced their coolest women working in video games, clean energy, robotics and more.
Their stories ran in broadcast and social, and true to the demographic, it all lives on a dedicated Instagram handle: @SheCanSTEM.