Hope Nardini
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She Can STEM

Women make up half of the workforce, but only 24% of STEM jobs in the United States. Luckily, there are some amazing women doing incredible things in technology. We just had to introduce them to girls, so they could see what they could be. 

New York Times
AdAge
Campaign
Shoot
The Drum
Free the Bid

Each woman from the campaign posted a photo of themselves when they were a kid—and asked their friends to do the same with the Then and Now challenge. As more women started tagging each other on Twitter and Instagram, girls all over the Internet could see what they could be.

She Can STEM launched just in time for back to school season. We got the biggest competitors in tech to come together for a common cause: cheering on girls all over the country. Google, IBM, GE, Microsoft, and Verizon introduced their coolest women working in video games, clean energy, robotics and more.

Their stories ran in broadcast and social, and true to the demographic, it all lives on a dedicated Instagram handle: @SheCanSTEM.

 
 

SheCanSTEM.com

Girls can learn about more about opportunities in STEM on SheCanSTEM.com, where partners like Girls Who Code and the Society of Women Engineers connect them with role models, summer camps, and robotics teams.