Schweppes needed a way to break through a crowded sparkling beverage space. So we held a secret concert in the heart of Cape Town with an unprecedented twist. The only way to find the venue was to follow the music. For the first time, we synched GPS with 360 spatial audio so the closer you walked to the secret location, the fuller the sound. And when you arrived at the venue, you could celebrate with a Schweppes cocktail and a live concert.
Clio Music Gold x2 // D&AD Mixed Reality Shortlist // Cannes Use of Audio Shortlist // Association of Music Producer Awards- Best use of Music, Most Innovative // London International Awards Finalist
We separated Daliwonga’s track into 6 distinct stems (bass, drums, fx, music melody, percussion and vocals) that layer on top of each other as the user walks closer and closer to the destination.