How could we show Coca-Cola’s iconic brand color in stadiums where fans love Coke, but hate red because of rival teams? With a clever optical illusion, we created billboards with no red at all. Only blue, grey, black, and white pixels or ink. Technically, the red isn’t there. But your eyes see what your heart knows. And if you’re still seeing red? Well, you must love Coke.

LBB, AdAge Top 10, AdLatina

Racing Club fans’ loyalty runs so deep, many won’t eat red tomatoes, use red heart emojis, or even sit in a red chair because their biggest rival is Independiente. So we experimented with the optical illusion to create the perfect red Coke effect on match days for Racing Club showing up inside and outside the stadium during the Copa Argentina.